The Arizona Technology Council’s Tucson March Lunch and Learn event is being held at Gangplank Tucson and presented by new AZTC member, 29th Drive, on user experience design.
Kevin Goldman, founder of 29th Drive, will explain what to look for when managing, hiring, and otherwise leveraging UX Design to increase revenue. He’ll start by decoding the alphabet soup. You’ll learn the difference between UX, IA, HCI, and UI design and when to use each skill set for different businesses and problems. You’ll then learn what great digital design processes look like, what kind of design effort is needed to produce meaningful revenue changes, and what tools will influence them both. He’ll conclude with case studies from his own experience working with Microsoft, SuperMedia, and ADP, as well as examples of Design Thinking that created enormous revenue gains for large companies like P&G, Nike and Herman Miller.
Who Should Attend
- CTOs / CIOs interested in plain talk about design and managers who hire design teams
- Non-designers, especially marketing professionals, looking for a broad overview of design process
- Small business owners and CEOs interested in how design process can improve profits
- Developers looking for knowledge to help them better communicate and work with designers
The event will be free for all Arizona Technology Council members and $15 for non-members. Lunch will be served so please RSVP in advance. Please note “Gangplanker” in your RSVP.
Date: Wednesday, March 6, 2013
Time: 11:30am – 1:00pm
Location: Gangplank Tucson
5120 South Julian Drive #148
Tucson, Arizona 85706
About the Presenter
Kevin Goldman’s industrial design background (ASU 1994) provides the foundation for almost 20 years as a business owner and entrepreneur. He founded Goldman Design in Seattle in 1995 and successfully ran that business until he opened 29th Drive in Scottsdale in 2011 to grow his team and expand the services he was able to offer. While living in Seattle, Kevin worked on the user interface and design strategy for Microsoft Office’s PowerPoint, and worked closely for years with Scott Guthrie and Scott Hanselman and their teams on a range of design needs for Microsoft’s ASP.NET and IIS groups. Throughout his career, Kevin has focused on more than just creating “pretty screens.” Rather, his work is focused on enterprise customers looking to solve deep usability problems in complicated applications. Customer include Microsoft, Intergraph, Minitab, Sonos, ORCAS, Cobalt, University of Washington Tacoma, Online Resources and many other big and small companies. Kevin also played bass professionally in Maktub for 14 years, and he always makes space to enjoy time with his wife and two young sons.
About 29th Drive
We solve design and technology problems for our customers to help them operate more efficiently and make more money. In doing so, we may create delightfully usable web apps, mobile apps, desktop software, and sites, or we may work closely with our customers to identify and solve other problems that are getting in the way of productivity. It’s all good, clean fun.
